Octalysis – complete Gamification framework

This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 10 years of Gamification research and study. Within a year of publication, Octalysis was organically translated into 9 languages and became required literature in Gamfication instruction worldwide.

Click the “Continue reading –>” link below to learn about Octalysis.

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Octalysis Prime and Lifestyle Inertia Design

This post is written by Mike Finney from finneycanhelp.com. He is also an active member of Octalysis Prime. 

Applying Octalysis

Octalysis. It’s fantastic! It’s actionable! As Major-General Stanley might say, Octalysis is the very model of a modern major framework.

Although impressive and quite understandable, how can we take this understanding of human motivation and increase our personal productivity? Octalysis Prime‘s Lifestyle Inertia Design (LID) to the rescue!

If you’re an Octalysis Prime member like these wonderful people, you can access the LID videos. The videos are a treasure chest that’s hidden inside of the Productivity area. While being entertained, you can get the knowledge straight from Yu-kai Chou’s lips to your ears!

If you’re not yet an Octalysis Prime member, some of that knowledge is here in this article. However, what’s shared here is a mere shadow of what is to come when you join.

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Learn What Kind of Games You Like To Play (Get Your Player Traits Profile)

This survey was shared by Gustavo Tondello in the Octalysis Prime Community.

Do you play games?

We are looking for volunteers to take part in a study to find out preferences of a particular person when playing different games based on the player traits scale. This research intends to validate a questionnaire to find out what is a user’s preferences with games. The goal is to improve our ability to design better games.

If you decide to volunteer, you will be asked to complete a 20-minute online survey. Survey questions focus on your preferences while using games. Upon completion of the survey, you will be able to find out your player traits profile.
Optionally, you will be invited to a 5-minute follow-up survey after one month of completing the original questionnaire.

Please note that you must be 15 years or older to participate in this study. In appreciation for your time, you can enter your name into a draw for one of two USD $50 international Visa gift cards.

This research is conducted by the HCI Games Group. This study has been reviewed by and received ethics clearance through a University of Waterloo Research Ethics Committee. However, the final decision about participation is yours.

If you wish to participate, please follow this link: https://uwaterloo.ca1.qualtrics.com/jfe/form/SV_8IVaHA7dipaH6mh

What you’ll learn

I just took the survey and received some interesting results. For what it is worth, just thinking through the questions will make you think differently before playing your next game!

Here were my results!

Continue reading Learn What Kind of Games You Like To Play (Get Your Player Traits Profile)

Why Foursquare Failed (Hint: the Same Reason as Pokemon Go)

What Foursquare did well: Extrinsic Motivation

Development and Accomplishment

Ownership and Possession

Social Influence & Relatedness (Black Hat)

Similar to Pokemon Go, Foursquare did well in creating collection sets and striving for multiple check-ins to become the Mayor. This also included competitive leaderboards (versus collaboration).

But what happens when you realize you can’t become the mayor? Or when you realize the discounts you’re getting aren’t that great? Or that your friends don’t care that much that you checked in somewhere new? (Not to mention competitors were quickly cloning these features.)

What Foursquare didn’t do well: Intrinsic Motivation

Social Influence & Relatedness (White Hat)

Empowerment of Creativity & Feedback

After enjoying the collection of the first few Pokemon nearby your home, would-be Pokemon trainers struggled to keep up with the hard core gamers. For most casual players, there wasn’t enough Core Drive 3 to sustain them through Scaffolding and Endgame phases.

Walking in nature is intrinsically interesting, but Pokemon Go is making players feel like this: “now I have to go for a walk just to collect Pokemon.” The extrinsic design bias in the game motivated us to start walking in our surroundings to add to our collection set. But after a while the extrinsic motivation has completely taken over our intrinsic desire to explore our surroundings. Now going out to hunt for Pokemon feels like a chore rather than a fun game. Motivation wanes.

Same goes with Foursquare. Once Mayors establish themselves, it is hard to dethrone them.

There wasn’t enough creative application of strategy (from the player’s point of view) to keep them interested.

For more on balancing intrinsic and extrinsic motivation…

The key is building an engaging Core Activity Loop and THEN building in tweaks to your overall system.

For additional questions like this and in depth discussion, join us in Octalysis Prime.

Why Seller Motivation Needs a Makeover


This guest post was written by Jonathan Palay, Co-founder of CommercialTribe

Why Seller Motivation Needs a Makeover

From the time we entered the cognitive revolution in 70,000 BC, the human species set off on a more prosperous course, largely driven by our ability to work together.  So it should come as no surprise that sales can be considered one of the oldest professions in the world, because from the time we started to cooperate, we developed the need to persuade.

By some estimates today there are more than 10 million sales people in the world, also known as professional persuaders.  Today, the sales organization exists to organize and drive those sellers toward the actions needed to transact revenue, leading to the creation of what has been described as a coin-operated, compliance-driven culture.  

In this article, let’s explore why that is, why this model has stood the test of time, and why it may finally be ripe for a makeover.

Continue reading Why Seller Motivation Needs a Makeover

4 Experience Phases in Gamification (#3): The Scaffolding Phase

Gamification Purpose

The 3rd Experience Phase of Gamification: Scaffolding

Earlier I have covered the first 2 experience phases of player’s journey: Discovery, and Onboarding. Scaffolding is the 3rd experience phase of a Player’s Journey.

Scaffolding starts once a player has learned the basic tools and rules to play the game and has achieved the “First Major Win-State.”

This phase is a bit difficult to cover in one writing because it’s the regular journey and activity that the user engages in, and anything goes during this stage based on what your product or service actually is. I’ve written a fairly long post here about this phase but it will be very core to my gamification concepts so for those who are learning about Octalysis and hope to design something engaging, you should read through it.

Scaffolding: the Regular Journey

Regarding the scaffolding phase, one thing to note is that more often than not, it requires the exact same (or very similar) actions on a regular/daily basis, and the Gamification designer must answer the question, “why would my users come back over and over again for the same actions?”

Rewards, Intrinsic and Extrinsic Motivation

This is where people think about Rewards.

Rewards are great because they continuously motivate people towards a goal, even if it means repetitive activity.

However, it is a bit too focused on extrinsic motivation instead of intrinsic motivation.

Therefore, there are different types of rewards to engage more core drives beyond the reward itself.

In an earlier post, I have defined 6 Contextual Types of Rewards, including Fixed-action rewards, Random rewards, Rolling rewards, and more.

Keep note that usually extrinsic rewards are better at attracting people to participate in the first place (Discovery and Onboarding), but towards the Scaffolding and EndGame, you want to transition to intrinsic motivation as much as possible.

Let’s explore the Scaffolding Phase within the 8 core drives of Octalysis.

Core Drive 1: Epic Meaning & Calling

Continue reading 4 Experience Phases in Gamification (#3): The Scaffolding Phase